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"The Fear of Success is just as debilitating as the Fear of Failure. Do not let either one hold you back." ~Karlene Sinclair-Robinson

Wednesday, November 21, 2012

Small Businesses Need You: Shop Small Biz Saturday

If you follow me on Twitter (@KarleneSinRob) or other social media sites, you might have seen some of my posts asking you to support small businesses.  Saturday, November 24, 2012 has been designated as “Small Business Saturday”. Supporting this effort are companies such as: American Express, Constant Contact, FedEx, Delta Air Line, to name a few. Advocacy groups supporting this drive include the National Restaurant Association, Association of Women’s Business Centers, SCORE, Latino Economic Development Center and many more.

This day, like “Black Friday” or “Cyber Monday”, is crucial to many of these entities’ survival.They also need customers buying their goods and services to boost their year-end profit margins. We can help them by making the extra effort to spend our money at these local area businesses. Many of them have products or services that could benefit you that compare favorably to larger retail stores or service providers.

Why is this important?

This is important both for getting our economy back on track and because small businesses could use the revenue boost. Supporting small businesses is a must.They employ a large segment of our working population nationwide. Supporting these businesses will help to build small and large communities alike. If you are a big support of “Made in America (or USA)” products, you are more likely to find such items through these businesses. They are as diverse in their products and services as the country is in relation to the uniqueness of our population.Let us give back by shopping “Small Business Saturday”!

Furthermore, spending your hard-earned dollars at these local businesses could benefit you in unforeseen ways. Successful local businesses hire locally, improving the local economy.  They also foster neighborhood pride and money spent at local businesses tends to stay local and support the community through investment in goods and services and taxes.

How you can help

Tell your family and friends. Send out emails and post to all your social media sites. Post flyers in your community. Just tell everyone you meet. You can get additional information online via http://www.ShopSmall.com.

So, get out and do your part in helping small businesses!

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